MoveOn LLC™
About Samuel F. Lilly
Founder, MoveOn LLC™
Creator of The Consistent Investor™
Welcome, I’m Samuel F. Lilly, founder of MoveOn LLC™ and the voice behind The Consistent Investor™.
For more than three decades working in finance and management, I had a front-row seat to how money truly works not just in textbooks, but in the real world. Throughout my career, I worked directly with individuals, businesses, and financial teams making decisions that affected livelihoods, credit, risk, and long-term financial stability.
I approved loans, evaluated credit risk, managed portfolios, and led financial teams through both growth periods and economic downturns. These experiences provided a practical education that cannot be learned from theory alone. They revealed how financial systems operate, how markets behave under pressure, and how disciplined decision making can protect and grow capital over time.
Over time, I was consistently promoted into leadership positions, progressing from branch management to district level oversight. In these roles, I was responsible for operations, team leadership, credit decisions, collections, and overall financial performance. The responsibility required balancing profitability, compliance, and customer trust while maintaining disciplined risk management at every level.
Investment Philosophy
That experience shaped my investment philosophy.
I believe successful investing is not built on speculation or hype. It is built on consistency, cash flow, and disciplined growth over time.
The 50/35/15™ Framework
Through my professional experience and personal investing journey, I developed the 50/35/15™ portfolio framework a practical approach designed to help investors build stable financial systems that can endure changing markets.
The framework is simple and durable:
50% Income
Assets designed to produce consistent cash flow and provide financial stability.
35% Growth
Long-term investments focused on capital appreciation and wealth accumulation.
15% Speculative
Higher-risk opportunities that allow participation in innovation and market upside—without putting the entire portfolio at risk.
This structure allows investors to balance income, growth, and opportunity while protecting the foundation of their financial lives.
MoveOn LLC™ and The Consistent Investor™
Today, through MoveOn LLC™, I focus on financial education—helping individuals understand how money, banking systems, and markets truly work.
Through my newsletter, educational series, books, and the upcoming 50/35/15™ Club, my goal is to provide clear, practical insights that investors can apply in their own lives.
Financial progress is not built overnight. It is built through systems that allow individuals to remain disciplined through both strong markets and challenging ones.
Real wealth is built through durability, patience, and consistency.
Consistency. Cash Flow. Growth.
These three principles form the foundation of The Consistent Investor™ philosophy.
Because real-world investing should be built on experience not hype.
